01
Content
Strategy and execution for company brands and the founders behind them. I develop the concepts and formats that carry your narrative, then build repurposing systems that get maximum reach from every piece.
AVAILABLE FOR Q4 2026
Human content strategy.
AI-powered execution.
I'm Ivie. I help B2B founders and marketing teams build their platform and pipeline through content. Strategy and creativity by me, execution accelerated by AI.
T R U S T E D B Y
→ S E R V I C E S
Three ways I plug in.
Retained partnerships or focused sprints.
02
Design
Design that makes content perform: social graphics, infographics, thumbnails, video editing, and motion. Craft in service of the message.
03
AI Setup
Claude agents, projects, and Cowork workflows that take the operational load off your team, so they stay on strategy and creativity instead of production.
→ H O W I W O R K
The judgment of a strategist, the speed of AI.
Content marketing is a field in motion where platforms, algorithms, and trends are constantly changing. On top of that, B2B sales cycles tend to be long. This means that brands have to commit for the long run. To tackle both challenges, I've built a way of working that combines human skills with AI.
Human
I stay relentlessly on top of the latest content trends and algorithm updates, and I'm always learning about better content strategies.
AI
To produce content at the volume and consistency that builds real pipeline for B2B brands and founders, I leverage AI.
→ W O R K
Case studies.
+120
New institutional members
SEC
Cited by Chairman Paul Atkins
Deloitte
2024 Digital Assets Prize
"Ivie's work with ERC3643 helped create and foster a thriving ecosystem that shaped a strong and active community, ensuring lasting engagement and industry collaboration."
Dennis O'Connell — President, ERC-3643 Association
A niche technical standard, made legible to TradFi decision makers.
View project ↗69.000
Impressions in 3 months
1 = 4
One talk, four pieces
1 in 5
Followers are founders or CEOs
"Ivie's content strategy has been crucial in establishing Onigiri Capital's thought leadership in the institutional RWA space. What sets her apart is her deep understanding and active involvement at the intersection between blockchain and traditional finance. We're excited to continue building together."
Qin En Looi — Partner, Onigiri Capital & Saison Capital
Real conversations with founders, turned into thought leadership.
View project ↗+205%
Organic comments on LinkedIn
9.7%
Engagement rate on LinkedIn
Founding brand
Launch identity, Tokenized Vault Foundation
"Working with Ivie has boosted our impact on socials. Her creative execution has directly increased our community size and engagement on LinkedIn and Twitter. What sets her apart is Ivie's keen understanding of how to communicate DeFi concepts effectively to traditional finance audiences."
Bhaji Illuminati — CEO & Co-Founder, Centrifuge
Complex onchain finance, made accessible through content.
View project ↗→ R E C O G N I T I O N
Funded as a public good.
I edited and produced The Institutional Guide to Ethereum RWA Token Standards, a neutral reference on the token standards most relevant to traditional finance, written for compliance officers, risk managers, CFOs and innovation leads rather than developers.
The Ethereum Foundation and Octant awarded $36,000 to fund it as a free and open resource.
Read the guide
Grant partner
Ethereum Foundation Funding Coordination
Grant partner
Octant
→ T E S T I M O N I A L S
What clients say.
“Working with Ivie has boosted our impact on socials. Her creative execution has directly increased our community size and engagement on LinkedIn and Twitter. What sets her apart is Ivie's keen understanding of how to communicate DeFi concepts effectively to traditional finance audiences.”
Bhaji Illuminati
CEO & Co-Founder · Centrifuge
“Ivie's content strategy has been crucial in establishing Onigiri Capital's thought leadership in the institutional RWA space. What sets her apart is her deep understanding and active involvement at the intersection between blockchain and traditional finance. We're excited to continue building together.”
Qin En Looi
Partner · Onigiri Capital & Saison Capital
“Ivie delivers design that truly captures the Anemoy brand. She is quick, creative, and consistently on-point with her work, making our digital presence much stronger.”
Anil Sood
Co-Founder · Anemoy
“Ivie's work with ERC3643 helped create and foster a thriving ecosystem that shaped a strong and active community, ensuring lasting engagement and industry collaboration.”
Dennis O'Connell
President · ERC-3643 Association
→ A B O U T
Hi, I'm Ivie.
I help B2B founders and marketing teams build their platform and pipeline through content.
I believe strategy and creativity are best done by a human, and operations and fast production are best handled by AI. That is why I have learned to set up Claude agents and projects that take the operational load off my shoulders, so I can stay on strategy and creativity.
I specialise in complex, technical subject matter. My background is in onchain finance and blockchain, and I have worked with B2B founders and SaaS companies who need content that holds up with a senior, often niche audience.
I started out in Luxembourg's fintech sector, then ran content for US-based clients while based in Rio de Janeiro. Today I've grown my work beyond its onchain-finance roots into fintech and tech more broadly.
Based in Maastricht, the Netherlands, working with clients globally. Curious if we're a fit? I'd love to hear from you.
The tactics that make content perform shift constantly. I keep up so you don't have to.