Tokenized Vault Foundation
Strategic rebrand transforming a single-standard crypto alliance into an institutional foundation representing multiple ERC standards.
Transformed narrow crypto focus into institutional foundation
Enabled representation of three ERC standards instead of one
Developed professional identity targeting devs & TradFi
Enabled a scalable brand architecture for future standards
From crypto alliance into a comprehensive institutional foundation
Design Execution
We led the creative direction and built a new design that speaks to both technical teams and institutional audiences. The original brand used pink colors and typical crypto styling that didn't work for serious financial discussions. We created new branding that looks professional and trustworthy while still communicating technical expertise. The result is a brand that works whether you're talking to blockchain developers or traditional finance executives.
Strategic Impact
The rebrand shifted the organization from a technical alliance to an institutional foundation. This enabled broader industry engagement, allowing the foundation to serve as a credible interface between tokenization protocols and institutional stakeholders. The new identity supports their mission of fostering institutional adoption by presenting tokenized vault technology as mature and investment ready.
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