Institutional
Adoption
GTM Map

We've mapped the key Web3 and TradFi players driving institutional adoption, with a spotlight on the GTM partners building the bridge between these two worlds.

Navigate directly to each category

TradFi
GTM Enablers
Web3

Traditional Finance

The forward thinking institutions that are actively adopting web3 technology.

Bank of America

Major American multinational investment bank and financial services holding company

Banks & Investment Banks
Deutsche Bank

German multinational investment bank providing corporate and investment banking services globally

Banks & Investment Banks
UBS

Swiss multinational investment bank providing wealth management, asset management, and investment banking

Banks & Investment Banks
BNP Paribas

French multinational banking and financial services company, one of Europe's largest banks

Banks & Investment Banks
Wells Fargo

American multinational financial services company providing banking, investment, and mortgage services

Banks & Investment Banks
Franklin Templeton

Global investment management company providing mutual funds, ETFs, and institutional investment solutions

Asset Managers & Funds
Goldman Sachs

Leading global investment banking, securities, and investment management firm

Banks & Investment Banks
Vanguard

American investment management company known for low-cost index funds and ETFs

Asset Managers & Funds
Amina

Crypto bank providing a seamless, secure and easy-to-use bridge between digital and traditional assets

Banks & Investment Banks
Brookfield

Global alternative asset manager investing in real estate, infrastructure, renewable power, and private equity

Asset Managers & Funds
Clearstream

International central securities depository providing post-trade infrastructure for global financial markets

Payment & Settlement
Fidelity

American multinational financial services corporation offering investment management and retirement services

Asset Managers & Funds
SDX

Swiss regulated digital asset exchange and central securities depository for tokenized assets

Custodians & Exchanges
DTCC

Depository Trust & Clearing Corporation providing clearing, settlement, and information services for financial markets

Payment & Settlement
JP Morgan Chase

Largest bank in the United States providing investment banking, asset management, and consumer banking

Banks & Investment Banks
Invesco

Independent global investment management company offering diverse investment strategies and solutions

Asset Managers & Funds
BNY Mellon

American investment company providing custody, investment management, and wealth management services

Custodians & Exchanges
Mastercard

Global payments technology company providing electronic payment processing and related services

Payment & Settlement
Citi

Global investment bank and financial services corporation serving institutional and retail clients worldwide

Banks & Investment Banks
State Street

Financial services company providing investment servicing, investment management, and research

Custodians & Exchanges
Visa

Global payments technology company facilitating electronic funds transfers worldwide

Payment & Settlement
BlackRock

World's largest asset management company with over $10 trillion in assets under management

Asset Managers & Funds
HSBC

British multinational universal bank providing commercial banking, wealth management, and investment services

Banks & Investment Banks

The Enablers

The GTM partners that are building the bridge between TradFi and Web3.

Somma

Web3 marketing agency specialised in institutional positioning

Marketing & Growth
YAP Global

International consulting firm specializing in blockchain technology and digital transformation

Marketing & Growth
The Defiant

Leading media outlet covering decentralized finance, Web3, and cryptocurrency industry news

Thought Leadership
Tokenize This

NY-based tokenization conference organized by STM.co

Events
RWA Summit

Centrifuge's event series on real-world asset tokenization and blockchain integration in traditional finance

Events
STA

Premier advisory and research agency at the intersection of capital markets and blockchain.

Consulting & Strategy
Token2049

Premier crypto conference series bringing together entrepreneurs, investors, and industry leaders

Events
Serotonin

Web3 marketing and communications agency providing growth strategies for blockchain companies

Marketing & Growth
OMNI Agency

Full-service marketing and communications agency specializing in blockchain and Web3 companies

Marketing & Growth
Melrose PR

Public relations and communications agency specializing in financial services and fintech

Marketing & Growth
Market Across

Leading PR and marketing media group for startups and established businesses.

Marketing & Growth
Consensus

CoinDesk's annual flagship cryptocurrency and blockchain conference.

Events
Digital Assets Week

Annual industry event series focusing on digital asset adoption in traditional finance

Events
DAS

Premier conference bringing together institutional investors, asset managers, and blockchain innovators

Events
Blockworks

Leading crypto media and events company providing news, research, and conferences for digital assets

Thought Leadership
Coinband

Digital asset services company providing custody, trading, and infrastructure solutions for institutions

Marketing & Growth
Cointegrity

Blockchain consultancy firm specializing in digital asset compliance and regulatory advisory services

Consulting & Strategy
Bankless

Media and education company promoting decentralized finance and the transition to Web3

Thought Leadership
BDC

Business development and strategic consulting firm specializing in blockchain and digital asset advisory

Consulting & Strategy
AIMA events

Alternative Investment Management Association representing the global alternative investment industry

Events

Web3

The blockchain innovators that are building the newest technology stack for finance.

Digital Asset

Enterprise blockchain software company developing distributed ledger technology for financial institutions

RWA Tokenization
Avalanche

High-performance blockchain platform supporting smart contracts with sub-second finality and low fees

L1/L2
Wormhole

Cross-chain protocol enabling asset transfers and communication between different blockchain networks

Infra & Interop
Centrifuge

Decentralized finance protocol connecting real-world assets to DeFi through tokenization and lending

RWA Tokenization
Civic

Identity verification platform using blockchain technology for secure and private digital identity management

Digital Identity & Privacy
Ondo

Decentralized investment bank creating institutional-grade financial products on blockchain technology

RWA Tokenization
Ethereum

Decentralized blockchain platform enabling smart contracts and serving as foundation for thousands of applications

L1/L2
Adfixus

Privacy-focused digital identity platform providing cookieless advertising solutions with patented anonymous federated identity technology

Digital Identity & Privacy
Brickken

Digital asset tokenization platform enabling businesses to create, manage, and trade tokenized real-world assets

RWA Tokenization
Base

Coinbase's Ethereum Layer 2 network providing a secure, low-cost platform for decentralized applications

L1/L2
Solana

High-performance blockchain platform supporting fast, low-cost transactions and decentralized applications

L1/L2
Paxos

Regulated blockchain infrastructure platform issuing stablecoins and providing tokenization services

Stables
Messari

Cryptocurrency research and data platform providing market intelligence and analytics for digital assets

Data & Analytics
Circle

Financial technology company issuing USD Coin (USDC) stablecoin and providing digital payment infrastructure

Stables
Mantra

EVM-compatible layer 1 for RWAs, capable of adherence to real world regulatory requirements.

L1/L2
Aave

Decentralized liquidity protocol enabling users to supply and borrow cryptocurrencies without intermediaries

DeFi
Lido Finance

Liquid staking protocol enabling users to stake Ethereum and other assets while maintaining liquidity

DeFi
Polygon

Ethereum scaling and infrastructure development platform providing Layer 2 solutions and sidechains

L1/L2
Frax Finance

Decentralized stablecoin protocol featuring the first fractional-algorithmic stablecoin system

Stables
Maple Finance

Decentralized institutional capital marketplace connecting borrowers and lenders in digital assets

RWA Tokenization
Superstate

Asset management company creating blockchain-based funds and tokenized investment products

RWA Tokenization
Uniswap

Decentralized cryptocurrency exchange protocol enabling automated token swapping on Ethereum

DeFi
RWA.xyz

The data index for internet capital markets.

Data & Analytics
dYdX

Decentralized cryptocurrency derivatives exchange offering perpetual contracts and margin trading

DeFi
Stellar

The Stellar network is an open-source blockchain used for a variety of payment and remittance applications.

L1/L2
Compound

Decentralized autonomous protocol enabling algorithmic money markets for borrowing and lending cryptocurrencies

DeFi
Sovrin

Self-sovereign identity network enabling individuals to control their own digital identity credentials

Digital Identity & Privacy
Nansen

Blockchain analytics platform providing on-chain data insights and tracking for cryptocurrency addresses

Data & Analytics
Privado ID

Enables secure identity data verification everywhere. Any service, any device, any protocol.

Digital Identity & Privacy
Axelar

Cross-chain interoperability protocol connecting all blockchains and their assets via secure message passing

Infra & Interop
Chainlink

Decentralized oracle network providing real-world data to blockchain smart contracts

Infra & Interop
Dune

Blockchain analytics platform allowing users to query, visualize, and share cryptocurrency data

Data & Analytics
Arbitrum

Ethereum Layer 2 scaling solution using optimistic rollups to increase transaction speed and reduce costs

L1/L2
Zama

Cryptography company building fully homomorphic encryption solutions for privacy-preserving computation

Digital Identity & Privacy
Tokeny

Onchain finance operating system for compliant tokenization with the open-source ERC-3643 token standard. Acquired by Apex Group.

RWA Tokenization
Tether

Company issuing USDT stablecoin, the most widely used dollar-pegged cryptocurrency

Stables
Canton

Enterprise blockchain platform providing privacy and permissioned smart contracts for financial institutions

L1/L2

Start growing
with SOMMA

Let's Talk
Arrow right icon.
Terms & ConditionsPrivacy Policy
© 2025 Somma Marketing